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 Thirty Seconds to Mars Brings "WAR" to Dragon Age: Origins

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PostThirty Seconds to Mars Brings "WAR" to Dragon Age: Origins

EDMONTON, Alberta - Leading video game developer BioWare, a division of Electronic Arts
Inc. (NASDAQ:ERTS), announced today that award-winning rock band Thirty
Seconds to Mars will headline the in-game soundtrack for the new epic
RPG, Dragon Age:
Origins.The title song from the band's new album "THIS IS WAR" will
make its world debut in Dragon Age: Origins before the
highly-anticipated album (EMI's Virgin Records)drops on December 8th.
Available in the game today, fans and press can also get a first-listen
of "THIS IS WAR" in an exclusive game trailer co-produced by Thirty
Seconds to Mars front-man, Jared Leto.

"EA has always had a forward-thinking relationship with Thirty Seconds
to Mars and we are overwhelmed with excitement about the band's
involvement and creative contribution to Dragon Age: Origins," said
Steve Schnur, Worldwide Executive of Music and Music Marketing at EA.
"This exciting song debut exemplifies our continued commitment to
working with great bands that move the needle to where music is going."


"We always like to push the envelope in the entertainment and media
space and debuting our title track in a game of this caliber is a great
way to communicate our music to fans around the world," said Jared
Leto, lead singer of Thirty Seconds to Mars. "We've come a long way
from having to rely solely on radio to approach and engage music fans,
and Dragon Age: Origins is the perfect game to do this with."


In Dragon Age: Origins, players take the role of a Grey Warden, one
of the last of an ancient order of guardians. Now, as a rising evil
threatens to destroy all life, it is up to players to unite the
shattered lands and slay the corrupted dragon known as the Archdemon.
To restore peace, players must make ruthless decisions and be willing
to sacrifice their friends and loved ones for the greater good of
mankind.


Dragon Age: Origins is available now in North America on
PlayStation(R)3, Xbox 360(R) videogame and entertainment system and PC.
In Europe, Dragon Age: Origins will be released on November 6th on the
Xbox 360(R) videogame and entertainment system and PC and later in
November on PlayStation(R)3. Dragon Age: Origins is rated M by the ESRB
and 18+ by PEGI. More information on Dragon Age: Origins can be found
at: http://www.dragonage.com.


With more than 100 million views on YouTube, 40 million plays on
MySpace and more than one million fans on iLike/Facebook, Thirty
Seconds to Mars have always been quick to embrace digital culture.
Formed by brothers Jared and Shannon Leto, Thirty Seconds to Mars have
won numerous awards and accolades, including an MTV Video Music Award,
three MTV EMA's, an MTV Latin and Asia Award, a Fuse Award, and three
Kerrang! Awards. Thirty Seconds to Mars' sophomore record, "A Beautiful
Lie" hit platinum status after almost two years of heavy touring and
winning fans over, one by one. The media caught on too - Alternative
Press raved that the band "...just might be rock's best-kept secret.He
[Jared Leto] sings with a range and ease that makes cathedrals jealous"
while the Washington Post exclaimed, "hard-driving guitar riffs and
powerful vocals carry this head banging outfit all the way to the
rock-race finish line." The record spawned two Top 5 Modern Rock
singles, "From Yesterday" and "The Kill" and the latter set a radio
record for the longest-running hit in the history of Modern Rock radio
play when it remained on the national airplay chart for more than 50
weeks following its #3 peak in 2006. "From Yesterday" was the band's
first #1 at the format and its epic video was the first American music
video ever shot in the People's Republic of China. Thirty Seconds to
Mars have over 500 live performances under their belts since the
release of "A Beautiful Lie", including major festival shows like
Lollapalooza in the United States, Holland's Pinkpop Festival and
Japan's Summer Sonic, which has earned them a growing, loyal, global
fan base.


More information on Thirty Seconds to Mars is available at: http://www.thirtysecondstomars.com/


About BioWare

BioWare develops high quality console, PC and online role-playing
games, focused on rich stories, unforgettable characters and vast
worlds to discover. Since 1995, BioWare has created some of the world's
most critically acclaimed titles, including Baldur's Gate, Neverwinter
Nights, Star Wars: Knights of the Old Republic, Jade Empire and Mass
Effect. BioWare operates in Edmonton (Alberta, Canada), Montreal
(Quebec) and Austin (Texas). BioWare's announced projects include the
dark heroic fantasy game Dragon Age: Origins, as well as Mass Effect 2,
the epic sequel to Mass Effect, and the story-driven massively
multiplayer online game, Star Wars: The Old Republic. In 2008, BioWare
was acquired by Electronic Arts, a leading global interactive
entertainment publisher. For more information on BioWare, visit
www.bioware.com; to join the millions of fans already registered on our
community, go to social.bioware.com.


About Electronic Arts

Electronic Arts Inc. (EA), in Redwood City, California, is a
leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA, EA SPORTS, EA Mobile and POGO. In fiscal 2009, EA
posted GAAP net revenue of $4.2 billion and had 31 titles that sold
more than one million copies. EA's homepage and online game site is
www.ea.com. More information about EA's products and full text of press
releases can be found on the Internet at http://info.ea.com.
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