SAN FRANCISCO - SEGA
of America, Inc. today announced it is partnering with top American and
Canadian gold medal contenders Lindsey Vonn (USA; alpine skiing), Seth
Wescott (USA; snowboard cross), Kristina Groves (Canada; speed skating)
and Matthew Morison (Canada; snowboard) to appear on the cover of the
upcoming video game Vancouver 2010 - The Official Video Game of the
Olympic Winter Games that will be available for purchase at North
American retailers on January 12th, 2010 for the Xbox 360 video game
and entertainment system, the PLAYSTATION 3 computer entertainment
system, and the PC via digital download. These outstanding athletes
represent the elite in each of their respective sports and are among
the favorites to hoist their country's flag and hopefully bring home
gold this winter at the Vancouver 2010 Olympic Winter Games.


"These athletes have reached the pinnacle of performance in each of
their respective sports and we are proud to have them representing our
video game," said Sean Ratcliffe, VP of Marketing, SEGA of America,
Inc. "With Vancouver 2010, SEGA is striving to develop the very best
Olympic video game ever in our arena of competition."


Lindsey Vonn, the world's #1 ranked female skier, debuted on the
U.S. Olympic team at the 2002 Olympic Winter Games. The 2008-09 season
officially crowned Lindsey as the most successful female skier in
American history. At the February 2009 FIS Alpine World Championships,
Lindsey swept the speed events, winning gold medals in both downhill
and super G. Then despite having surgery for a severed tendon on her
right thumb two days after winning the downhill title, Lindsey moved
back into the World Cup starting gate for three consecutive top three
finishes. The last of which, a super G win, placed Lindsey in the
record books as she surpassed U.S. great Tamara McKinney for the most
World Cup victories for an American woman with 19. Lindsey would win
three more races before the season ended, finishing the year with a
U.S. record (male or female) nine World Cup wins in a single season,
including five consecutive super G wins an international record for
women. She closed the season with downhill and super G wins at the
World Cup Finals to secure her second World Cup overall crown by more
than 350 points over her nearest competitor to become the only U.S.
woman to win two overall titles, let alone back-to-back. Lindsey looks
forward to bringing home a medal of any color from Vancouver.


Seth Wescott was the first, and reigning, Olympic gold medalist in
snowboard cross (SBX), the newest event to be added to the Olympic
competition schedule at the Torino 2006 Olympic Winter Games. He kicked
off the 2008-09 season by winning the first World Cup race and is
currently placed second in overall World Cup points. His other career
accolades include the 2007 World Championships Silver Medalist, 2006
and 2007 Jeep King of the Mountain Champion, 2005 World Championships
Gold Medalist, and 2004 World Cup – second place. Seth is also a proud
11-time U.S. National Team member, currently the top U.S. rider in SBX
and is ranked second in the world. A seasoned veteran in the sport that
he's helped bring to the mainstream; he currently sits in the #1 U.S.
spot heading into the Vancouver Olympic Winter Games.


Canadian speed skater Kristina Grove began skating at the age of 11
and hasn't looked back since. In 2006, she won the silver medal for
both the 1,500 meter and team pursuit events at the Torino Olympic
Winter Games. 2007-08 were banner years for Kristina as she won an
unprecedented five medals at the 2008 World Single Distance
Championships including gold in the 3,000 meter; eight World Cup
medals; the 1,500 meter overall World Cup title; and bronze at the
World All-round Championships. She continued her winning ways during
the 2008-09 World Cup season and added three more medals at the 2009
World Single Distance Championships at the Richmond Olympic Oval – the
official speed skating venue of the Vancouver 2010 Olympic Winter
Games. Now, Kristina has her sights set on skating for Olympic gold on
her home ice in 2010.


Matt Morison will represent Canada in snowboard, a sport where he's
achieved numerous accolades. In the 2006-07 season, Matt competed in
the World Cup Finals and brought home first, second and third place
finishes in parallel giant slalom and parallel slalom. In the 2007-08
season, he brought home four World Cup medals with one first place and
three third place finishes in the parallel giant slalom. Matt, who was
the bronze medalist at 2009 FIS World Snowboard Championships, is
ranked fourth in the parallel giant slalom World Cup Standings and
sixth in the Overall World Cup rankings this past season. Vancouver
2010 will be Matt's Olympic Winter Games debut and he looks forward to
winning gold on his home turf.


Vancouver 2010 features realistic next-gen visuals and will provide
players with an authentic simulation of 14 events from the upcoming
Vancouver 2010 Olympic Winter Games giving gamers the opportunity to
compete in, and get an early look at, many of the official venues. The
online functionality of all three platforms will ensure that fans of
the Olympic Winter Games will be able to experience the thrill of
competing against other gamers across the globe for national pride. The
game will also incorporate innovative control schemes that allow novice
gamers to learn how to play the game, while providing experienced
gamers the chance to set new records.


Developed by Eurocom
Entertainment Software, Vancouver 2010 for Xbox 360, PLAYSTATION 3 and
the PC is set for release on January 12th, 2010. For further
information, please go to www.olympicvideogames.com. For athlete photos
and all press assets, visit http://segapr.segaamerica.com.


About SEGA of America, Inc.:

SEGA of America, Inc. is the American arm of Tokyo, Japan-based
SEGA Corporation, a worldwide leader in interactive entertainment both
inside and outside the home. The company develops, publishes and
distributes interactive entertainment software products for a variety
of hardware platforms including PC, wireless devices, and those
manufactured by Nintendo, Microsoft and Sony Computer Entertainment
Inc. SEGA of America's Web site is located at www.sega.com.


About ISM:

ISM is active in managing and developing entertainment software
applications. In addition to the exclusive interactive entertainment
software rights ownership of the Olympic Games, ISM is one of the
world's leading providers of sports fantasy games, particularly
specializing in the football/soccer sector. Visit the company's website
at www.ismltd.com


About Eurocom Entertainment Software:

Beijing 2008 is being developed by Eurocom, known for their
previous work on the official video games of Pirates of the Caribbean,
Batman Begins and Athens 2004. Eurocom was founded in 1988 and has
evolved into a world leading developer of cutting-edge console games
based on high profile franchises and movies. Eurocom's development team
comprises of 280 highly experienced and talented staff, based in Derby
in the UK. Further information on Eurocom can be found at
http://www.eurocom.co.uk.