ST. LOUIS - The sun will have rotated on its axis more than three times, nearly 1.4 million babies will have been born worldwide and most Americans will have almost worked a full week by the time 16 Rock Band aficionados will have played Rock Band for 90 hours straight in their quest to become the Guinness World Record-Holder (Gamer's Edition) for the Longest Relay Rock Band Concert – all while raising money for Child's Play charity.

The event, known as The Rock-A-Thon powered by Energizer Advanced Lithium, will begin on Friday, Nov. 27 at 12:05 a.m., when the first set of Rock Band players take the stage at the Meridian in Houston, Texas for the 90-hour marathon. Players include several professional gamers such as Robert Paz, a.k.a Prodigy X, Ciji "StaySlayer" Thorton and internet sensation and Guitar Hero II World Series of Video Games Champion Freddie Wong.

"We are excited to have some of the most renowned video gamers playing alongside us as we try to set the Guinness World Record for Longest Relay Rock Band concert," said Paul Slawinski, President and Co-Founder of The Rock-A-Thon. "We hope people come out to watch the action and to help raise money for Child's Play."

For every fan that attends the epic 90-hour charity concert, Energizer, The Rock-A-Thon's presenting sponsor, will donate $1 to Child's Play, up to $5,000. Child's Play is a community-based charity grown and nurtured from the game culture and industry. The charity donates toys, video games, books and cash for sick kids in children's hospitals across North America.

"Now more than ever, charities are in need assistance, so we are thrilled to power The Rock-A-Thon and help raise money for Child's Play," said Jim Olsen, Vice President of Marketing, North America for Energizer. "Our Energizer Advanced Lithium batteries will allow for hours and hours of uninterrupted game play, helping The Rock-A-Thon rockers raise money and reach their record."

Energizer Advanced Lithium batteries provide 20 additional hours* of continuous playing time in wireless gaming accessories. In addition to offering long-lasting power, Energizer Advanced Lithium has a shelf life of 10 years and weighs 33 percent less than an ordinary alkaline battery. The entire 90-hour performance will be streamed live at www.therockathon.com.

Going for the Record
The Rock-A-Thon members will be setting the first world record for the Longest Relay Rock Band concert. The event will kick-off with four of the 16 Rock-A-Thon members playing a seven-song set. After the opening set, the group will play in 50-song shifts of four people – one vocalist, one guitarist, one bassist, one drummer – plus two additional people for The Beatles: Rock Band songs (which require three-part harmony in addition to the instruments). All songs will be played on the "expert setting." After the full 90 hours is complete, The Rock-A-Thon members will have played more than 1,050 songs.

The event will be recorded and documented for submission to Twin Galaxies, the World's official scorekeepers of video gaming records, according to Guinness World Records.

In addition to the donation made by Energizer, The Rock-A-Thon will be selling official "The Rock-A-Thon" t-shirts for $25 and raffle tickets for prizes like a year's worth of Energizer Advanced Lithium batteries. All proceeds will benefit Child's Play. The event is free and open to the public.

* Compared to Energizer MAX. Results vary by play and/or usage patterns.

About Energizer
Energizer Holdings, Inc. [NYSE: ENR], www.energizer.com, headquartered in St. Louis, Missouri, is one of the world's largest manufacturers of primary batteries, battery-powered devices and flashlights. Energizer, a global leader in the dynamic business of providing portable power geared toward the new digital age, offers a full portfolio of products including the Energizer MAX premium alkaline brand; Energizer Ultimate Lithium; Energizer Advanced Lithium and Energizer Rechargeable batteries and chargers.

The Energizer product line also includes specialty batteries for hearing aids and medical devices, health and fitness devices, as well as for keyless remote entry systems, watches and other uses. Through its flashlight and lighting products unit, Energizer helps bring consumer insight and innovation to these important household devices. Energizer continues its role as a technology leader for on-the-go lifestyles with its Energizer Energi To Go line of portable battery-driven power packs for cell phones.

About The Rock-A-Thon
The Rock-A-Thon brings together 16 Rock Band aficionados from around the country for a nonstop four-day charity event to benefit Child's Play, which raises money for books, toys and games at children's hospitals around the world. For more information on The Rock-A-Thon or to make a donation, visit www.therockathon.com