US, November 19, 2009 - One of the ways Sony plans to drive industry growth and profitability in the coming years is by expanding into the 3D market with its PlayStation 3.

During the company's conference meeting earlier this morning, Sony revealed plans to roll out a line of 3D-related products for your home, including a new series of televisions and Blu-ray players, and also plans to upgrade all PlayStation 3 consoles with a firmware update adding 3D capability by fiscal year ending March 31, 2011.

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In line with the company's 3D strategy going forward, Sony also plans to have ready 3D compatible software. Whether that means entirely new 3D games or simply upgrading older titles remains to be seen.

"Next year, in tandem to the Sony 3D TV product launch, PS3 also plans to launch 3D game titles, not just first-party, but we're also actively supporting third-party 3D software development," said Kaz Hirai, head of Sony Computer Entertainment.

Sony CEO Howard Stringer hinted at this movement this past September, but details at that time were unclear. Sony has also yet to unveil pricing for its new 3D televisions, but it is assumed they could cost in upwards of $3,000 during the initial launch