EDMONTON, ALBERTA, CANADA - Leading video game developer BioWare, a division of Electronic Arts Inc. (NASDAQ: ERTS) announced today that the highly-anticipated game Dragon Age: Origins
is now available on the PlayStation 3 computer entertainment system,
Xbox 360 videogame and entertainment system and PC. Dragon Age: Origins
introduces a dark and gritty approach to the fantasy genre where
players must make ruthless decisions and be willing to sacrifice their
friends and loved ones for the greater good of mankind. Several
downloadable content packs are also now available, including Warden's
Keep, The Stone Prisoner and the Blood Dragon Armor.


"The launch of Dragon Age: Origins is the fantasy event of 2009,"
said Dr. Ray Muzyka, co-founder of BioWare and Group General Manager of
the RPG/MMO Group at EA. "I am extremely proud of the entire
development team - and we're all very excited to release one of our
best games yet!"


BioWare has also launched a robust package of downloadable content
(DLC) for Dragon Age: Origins. The Stone Prisoner gives players access
to new environments, items, hours of additional gameplay and the mighty
stone golem Shale who can become one of the most powerful party members
in the game. The Warden's Keep premium DLC provides players of Dragon
Age: Origins with a new dungeon-exploring adventure, new loot including
a set of ancient Grey Warden armor, a chance to gain two of six
mysterious new abilities, a new base complete with merchants and a
party chest to store their hard-earned items. In addition, BioWare has
released the Blood Dragon Armor DLC, a set of themed armor that gives
players additional protection in combat and will be available for use
in both Dragon Age: Origins on the PlayStation 3, Xbox 360 and PC and
in Mass Effect 2 on the Xbox 360 and PC.


Players who previously downloaded the Dragon Age: Origins Character
Creator to create their player character can now bring their hero to
life in Dragon Age: Origins for PC. Screenshots, game data and story
information can be uploaded to the new BioWare Social Network at
http://social.bioware.com as players share great moments of their own
personal adventure with other community members.


In Dragon Age: Origins, players take the role of a Grey Warden, one
of the last of an ancient order of guardians. Now, as a rising evil
threatens to destroy all life, it is up to players to unite the
shattered lands and slay the corrupted dragon known as the Archdemon.
On this journey, players will need to make critical choices that affect
them and various members of their party.


Dragon Age: Origins is available today in North America on
PlayStation 3, Xbox 360 videogame and entertainment system and PC. In
Europe, Dragon Age: Origins will be released on November 6th on the
Xbox 360 videogame and entertainment system and PC and later in
November on PlayStation 3. Dragon Age: Origins is rated M by the ESRB
and 18+ by PEGI.


For more information on Dragon Age: Origins, please visit www.dragonage.com.


About BioWare

BioWare develops high quality console, PC and online role-playing
games, focused on rich stories, unforgettable characters and vast
worlds to discover. Since 1995, BioWare has created some of the world's
most critically acclaimed titles, including Baldur's Gate, Neverwinter
Nights, Star Wars: Knights of the Old Republic, Jade Empire and Mass
Effect. BioWare operates in Edmonton (Alberta, Canada), Montreal
(Quebec) and Austin (Texas). BioWare's announced projects include the
dark heroic fantasy game Dragon Age: Origins, as well as Mass Effect 2,
the epic sequel to Mass Effect, and the story-driven massively
multiplayer online game, Star Wars: The Old Republic. In 2008, BioWare
was acquired by Electronic Arts, a leading global interactive
entertainment publisher. For more information on BioWare, visit
www.bioware.com; to join the millions of fans already registered on our
community, go to http://social.bioware.com.


About Electronic Arts

Electronic Arts Inc. (EA), in Redwood City, California, is a
leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA, EA SPORTS, EA Mobile and POGO. In fiscal 2009, EA
posted GAAP net revenue of $4.2 billion and had 31 titles that sold
more than one million copies. EA's homepage and online game site is
www.ea.com. More information about EA's products and full text of press
releases can be found on the Internet at http://info.ea.com.